Published May 7, 2003
by Springer .
Written in English
|The Physical Object|
|Number of Pages||160|
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Every customer is an individual with a choice. The role of Customer Relationship Management (CRM) is to ensure that each first-time buyer becomes an ongoing client, and every client a self-perpetuating advocate of your book explains the elements of CRM and how to establish an integrated customer relationship 4/5(1). Understand customer relationship management in no time! Find out everything you need to know about this powerful tool with this practical and accessible guide. Customer relationship management . Customer Relationship Management Notes MBA pdf Introduction to CRM: Customer Relationship Management (CRM) is to create a competitive advantage by being the best at understanding, Author: Daily Exams. This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major Brand: Vieweg+Teubner Verlag.