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Customer Relationship Management

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  • 14 Currently reading

Published by Springer .
Written in English

Subjects:

  • Customer services,
  • Management Science,
  • Data processing,
  • Technological innovations,
  • Business/Economics,
  • Business & Economics,
  • Business / Economics / Finance,
  • Management Information Systems,
  • Management,
  • Entrepreneurship,
  • Customer Service,
  • Business & Economics / Customer Service,
  • Business & Economics : Entrepreneurship,
  • Computers / Management Information Systems,
  • Computers : Management Information Systems,
  • Computers,
  • Marketing - General,
  • Information Technology,
  • Banks and banking,
  • Customer relations

Book details:

The Physical Object
FormatHardcover
Number of Pages160
ID Numbers
Open LibraryOL9057860M
ISBN 103540440011
ISBN 109783540440017

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Customer Relationship Management: Concepts and Technologies. Only 11 left in stock - order soon. Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and .   Today I will review the latest book I read: Customer Relationship Management – Concept, Strategy and Tools by V. Kumar and Werner Reinartz published by Springer. Customer Relationship Management is the strongest and the most efficient approach in maintaining and creating relationships with customers.4/5. Customer Relationship Management: A Databased Approach offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships/5(12). Book Description. Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and and Maklan take a managerial perspective to track the role of CRM throughout the customer .

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Every customer is an individual with a choice. The role of Customer Relationship Management (CRM) is to ensure that each first-time buyer becomes an ongoing client, and every client a self-perpetuating advocate of your book explains the elements of CRM and how to establish an integrated customer relationship 4/5(1). ‎ Understand customer relationship management in no time! Find out everything you need to know about this powerful tool with this practical and accessible guide. Customer relationship management . Customer Relationship Management Notes MBA pdf Introduction to CRM:  Customer Relationship Management (CRM) is to create a competitive advantage by being the best at understanding, Author: Daily Exams. This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major Brand: Vieweg+Teubner Verlag.